Investment Strategies

Real Estate

Private Equity

Willow Creek acquires undermanaged, underperforming, as well as stabilized properties at attractive in-place valuations. We employ an investment strategy that combines objective market analysis with local market expertise. We favor assets that underwrite to a clearly identifiable business plan.

Our investment strategy comprises three major components:

First, we identify markets with built-in demand drivers- primarily in secondary and tertiary markets where local market knowledge and relationships potentially give us an edge over competitors.
Next, we target middle market deals with a certain capitalization- potentially too small for institutional investors, yet too large for local players.
Finally, we aim to unlock value through disciplined underwriting and proactive management and business plan execution.

The WCP Private Equity team is a cohesive collaboration between experienced investment professionals and former operating company executives who have successfully acquired, scaled, and exited companies.

The alliance of investment experience and operational expertise is our platform on which we deliver value to our portfolio companies. Whether our portfolio companies’ needs are operational, revenue, back office, HR, or any discipline related to business growth, our team can leverage decades of experience and subject matter expertise to craft and execute bespoke strategies to grow the business, address challenges, and mitigate risks.

WCP seeks to partner with small to mid-size companies with strong management teams where our operational expertise combined with our capital will help them to better execute their business plan and deliver returns over the long term.

Sectors:

Government Services
Business Services
Real Estate
Construction
Tech-enabled IT companies

Government Services

The WCP Government Services team is led by a group of former executive leaders with proven operational, M&A and integration experience across the Defense, Intelligence and Federal Civilian markets.

The experience, deep network of industry relationships, and market relevance are the differentiating factors that our team provides to help entrepreneurs and their management staff streamline their operations and scale their businesses to the next level.

WCP seeks to partner with small to mid-size government services companies with strong management teams where our operational expertise combined with our capital will help them to better execute their business plan, create additional value, and deliver returns over the long term.

Sectors:

Consulting and Analytics
Digital Workplace
Cyber

Business Services

We deliver irreplaceable investment opportunities with untapped potential to our stakeholders with the intent of enhancing their long-term value.

We focus on developing insight via research and experience to craft and execute bespoke strategies and plans with the goal to generate attractive risk-adjusted returns across economic cycles.

Our approach is flexible and allows us to invest across asset types where we believe we can drive successful economic growth and deliver the best results to our investors.

Sectors:

Construction related
Real estate related
IT services