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Investment Strategy

Opportunity in real estate exists where demand and value meet.

Willow Creek purchases undermanaged, underperforming, as well as stabilized properties at attractive in-place valuations. We employ an investment strategy that combines objective market analysis with local market expertise. We favor assets that underwrite to a clearly identifiable business plan.

Our investment strategy comprises three major components. First, we identify markets with built-in demand drivers- primarily in secondary and tertiary markets where local market knowledge and relationships potentially give us an edge over competitors. Next, we target middle market deals with a certain capitalization- potentially too small for institutional investors, yet too large for local players. Finally, we aim to unlock value through disciplined underwriting and proactive management and business plan execution.

Interested in learning more about our approach to real estate investing? Contact us to get started. If you’re already ready to start investing and want to receive notification on open or upcoming opportunities, create your Investor Profile today!